All USA articles – Page 2
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USADave Dunn | Senior director of marine and RV sales | Garmin
AS SENIOR DIRECTOR of marine and RV sales, Garmin’s Dave Dunn has seen a multitude of changes since he joined the company in 2010. Much of that change has revolved around the firm’s growing share in the recreational fishing market. From introducing its first Panoptix fish finders in ...
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USANew roadmap to boost US growth
Innovation and new product development front and centre as Webasto plots its course for future growth. IBI talks to the team about its US ambitions
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USAHow increasing diversity is attracting more sponsors to top-end sail racing
With technology helping increase the specator appeal of sailboat racing, pushing the envelope when it comes to age and gender give sponsors just what they need to jump on board
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USAInsight | Why boat clubs are good news for OEMs
Subscription-based boat clubs allow members to try a wide range of models across several nations, without the cost or geographical restraints of actual ownership. But why is the concept so useful for OEMs? IBI asked the president of Brunswick’s Freedom Boat Club
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USAInsight | Lippert: Building a vision for growth
Lippert’s chief marketing officer shares his thoughts on today’s leisure boating sector, growing the aftermarket, and strategies for retaining talented employees
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USAUSA | Overview: Back to the future
As the frantic sales environment of the Covid-19 pandemic fades into memory, the US boat market enters that much anticipated new normal that is on one hand familiar, yet on the other hand different as baby boomers slowly cede market dominance to a new generation of buyers
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USAUS | Boatbuilder review: How builders are embracing new market dynamics
US boat builders are making strides to address an increasingly dynamic market in the face of affordability challenges and the evolving demands of a newer, younger buyer. IBI reports on new product development among the country’s key volume builders
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USAUS | Financing: Readily available, but at what cost?
As boat builders work to rebuild pipelines different approaches to inventory and financial management are beginning to emerge, as some dealers return to pre-pandemic inventory levels and others choose to operate with leaner stock levels and more of a just-in-time approach
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USAUS | Balancing act: A renewed focus on affordability
With younger buyers still looking to engage a boat market that’s been challenged by inflationary pressures and multiple interest rate hikes, US boat builders are innovating to maintain an affordable path to entry
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USAThis is how JL Audio plays
No matter where you will find JL Audio, its values are consistent – having a good time listening to great-sounding music surrounded by family and friends.
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US Boats - Supply headaches continue
There is record demand for boats, yet few US boatbuilders are manufacturing to capacity as lingering supply chain disruptions hamper efforts to capitalise on a hot market
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US Boats - Covid changes boat marketing forever
A dearth of boat shows over the past year has forced boatbuilders and dealers to rethink the entire customer relationship – to the long-term betterment of the leisure marine industry
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USAMovers & shakers: Building market share with new products - Barletta Boats
In spite of continuing supply chain challenges, the US boat market remains driven by innovation in every market segment
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USATrusted services provider introduces high-performance marine engines
With a pair of powerful new engines and upgraded services aimed at enhancing end-user experiences, Caterpillar is well-positioned to claim a bigger slice of the pie in the 2,000hp category
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USA
Movers & shakers: Building market share with new products - Chaparral
In spite of continuing supply chain challenges, the US boat market remains driven by innovation in every market segment
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USAMovers & shakers: Building market share with new products - Godfrey Marine
In spite of continuing supply chain challenges, the US boat market remains driven by innovation in every market segment
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USA
Movers & shakers: Building market share with new products - JC MARINE
In spite of continuing supply chain challenges, the US boat market remains driven by innovation in every market segment
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USAMovers & shakers: Building market share with new products - Formula Boats
In spite of continuing supply chain challenges, the US boat market remains driven by innovation in every market segment
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USA
Movers & shakers: Building market share with new products - Invincible Boats
In spite of continuing supply chain challenges, the US boat market remains driven by innovation in every market segment
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USAMovers & shakers: Building market share with new products Burger Boat Co.
In spite of continuing supply chain challenges, the US boat market remains driven by innovation in every market segment
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