Market Intelligence

Next gen consumer requires a different way of thinking

> , By 2023-10-16T11:45:00

Screenshot 2023-10-16 at 11.14.34

NMMA marketing VP identifies the boat-buyer of the future at IBEX

To think of growing your spot in the marketplace is to think differently, diversity marketing experts agree, and involves casting off all stereotypes, including the stereotype of who you think your customer is.

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