IBI Interview Series
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VideoIBI speaks with Mercury President Chris Drees
IBI North American correspondent Craig Ritchie speaks with Chris Drees, President of Brunswick’s Mercury Marine Division, about how the company is managing booming demand, particularly in the US market, including the addition of more capacity; the split of OEM vs. dealer sales; and how to create ‘excitement’ in a virtual ...
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VideoIBI speaks with Nautor’s Swan CEO Giovanni Pomati
IBI’s Ed Slack speaks with Giovanni Pomati, CEO of one of Finland’s most internationally-recognised builders, Nautor’s Swan, about elevating the user experience and how customers are adapting to the ’new normal’, the latest on model development, and why we need physical boat shows more than ever
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InterviewIBI speaks with Smoker Craft CEO Doug Smoker
IBI correspondent Craig Ritchie speaks with American boatbuilder Doug Smoker, President & CEO of Smoker Craft, a line of fishing and deck boats with wide appeal among among America’s extensive angling and fishing market – about a wide range of topics including the remarkable demand that is expanding boating’s ranks, ...
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VideoIBI speaks with Oyster CEO Richard Hadida
IBI’s Ed Slack speaks with Richard Hadida, Owner and CEO of UK-based luxury sailboat builder Oyster Yachts about order levels, current operations, the focus of new investments and product launches and boat show plans.
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VideoIBI speaks with Finnmaster’s Kjell Björklund
IBI’s Ed Slack speaks with Kjell Björklund, Managing Director of Finnmaster Boats, Scandinavia’s largest builder, about his ambitions for the builder’s three brands, including production volumes, new model developments, and ways in which the pandemic has affected how the company is operating.
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VideoIBI speaks with Beneteau CEO Jérôme de Metz
IBI’s Ed Slack speaks with Jérôme de Metz, Chairman and CEO of the world’s second largest boatbuilder and global leader in sailboats, Groupe Beneteau about the company’s new strategic plans which includes a trimmed down brand porfolio, rationalisation of production capacity and further expansion of services and digital capabilities.
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VideoIBI speaks with MarineMax CEO Brett McGill
IBI contributor Craig Ritchie speaks with Brett McGill, CEO of America’s largest boat retailer about how the company’s digital strategy and investments over the past ten year have paid off during the Covid crisis, the significant shift in consumer appetite to get out on the water, and some of the ...
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VideoIBI speaks with Bavaria CEO Michael Müller
IBI editor Ed Slack speaks with Michael Müller, CEO of the Bavaria Yachts Group about the launch of the new Vida day cruiser taking the company into the outboard motorboat segment and supporting the company’s strategy of providing a full range of boat lines for the marketplace.
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VideoIBI speaks with METSTRADE Director Niels Klarenbeek
IBI’s Ed Slack speaks with Niels Klarenbeek about the status of METSTRADE 2020 and what measures have been put in place to ensure the industry’s most important equipment trade show will be safe and successful for exhibitors and their customers.
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VideoIBI speaks with Axopar Co-founder Jan-Erik Viitala
IBI editor Ed Slack speaks with Jan-Erik Viitala, co-founder of Finnish boatbuilder Axopar, about the company’s results during Covid, it’s modular approach to production, and plans for upcoming model launches.
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VideoIBI speaks with Navico President & CEO Knut Frostad
IBI editor Ed Slack speaks with Knut Frostad, President & CEO of Navico about how the electronics manufacturer is managing Covid at facilities spanning 40 countries; Q2 expectations for the company and the industry, the development of glass bridge technology and advanced underwater imagery, why we need to look beyond ...
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VideoIBI speaks with Lippert Components CEO Jason Lippert
IBI North American correspondent Craig Ritchie interviews Lippert Components CEO, Jason Lippert, on the surprising level of demand in the recreational vehicle and boating sector following the Covid-19 lockdowns, the company’s mult-brand strategy in certain product segments, the huge potential for powered-bimini shades, and future plans for acquisitions.
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VideoIBI speaks with Hanse CEO Dr. Jens Gerhardt
IBI’s Ed Slack interviews Hanse Group CEO Dr. Jens Gerhardt on the company’s recent financial results and order book, the impact of Covid-19 on demand in relation to boat shows and characteristics of the builder’s customer base, how the acquisition of French catamaran builder Privilege fits into the company’s multi-brand ...
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VideoIBI speaks with Sanlorenzo chief Massimo Perotti
IBI’s Ed Slack interviews Sanlorenzo Excecutive Chairman Massimo Perotti on the thinking behind the potential Perini Navi acquisition, the company’s order book for 2020 and beyond, crucial differences between Covid-19 and the 2008 crisis, and the updated plan for new product launches this autumn.
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VideoIBI speaks with Princess Yachts chief Antony Sheriff
IBI’s Ed Slack interviews Princess Yachts International Executive Chairman and CEO about current production and demand levels, improved interaction levels with customers and employees, and the prospects for the rest of the year and beyond
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VideoIBI speaks with Alberto Galassi
Ferretti CEO speaks with IBI editor Ed Slack on how the Italian yard is fighting Covid-19, the future of boat shows and how the builder is transforming its business to meet the challenges of the ‘new normal’
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VideoInterview with Sunseeker’s Andrea Frabetti
IBI’s Ed Slack interviews Sunseeker CEO about post-Covid buyer demand, new production strategy, forward forecasts, and plans for Cannes
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